Brief History of the typeface design of Georgia

The typeface Georgia was designed for the purpose of screen/web-based print. It was created by Matthew Carter for the Microsoft Corporation. Matthew Carter was born in London in 1937, but resides in Cambridge Massachusetts, United States. During his career, Carter has witness the transition from physical print type to digital type. He worked as a freelance type designer and designed types for Bell Telephone Company. In 1991, he formed his only company called Carter & Cone type foundry with Cherie Cone. He worked mainly on the fonts Georgia and Verdana, which was designed specifically for Apple and Microsoft computers. The typeface was the serif counterpart to the first Microsoft sans serif screen font, Verdana. The font was designed in 1993 but wasn’t released until November 1, 1996 with a font collection based for web productions. It was later coupled up with a font pack released with Internet explorer 4.0. The typeface was designed in the period were clarity for web-based print at low resolution was needed. The designer designed many other known fonts during this period such as Tahoma, Verdana and cascade script. The font was able to accomplish a highly legible font family that had character and charm. The font was influenced by “Scotch Roman” typeface. Matthew Carter has always been fond of the font. “Carter acknowledges the influence of Richard Austin’s early nineteenth-century cut of Scotch Roman on the design of his letterforms” In 2007, Carter updated the typeface for Graphical user interface. Rumors of new versions of Georgia and Verdana typeface families will be released in 2010. This update was due to the emerging market of smart phones, and smart products such as ipads and PDAs. The new version of the fonts will include: • New weights and widths beyond the original four fonts in each family. • Extensions to the character sets • Extensions to the kerning • OpenType typographic features for enhanced typography The typeface won an award at Kyrillitsa in 1999. Carter has won numerous awards for his significant contributions to typography and design. The most recent award would be the 2005 SOTA Typography Award.

EBOOK REVIEW

	The Adventure of Sherlock Holmes	The Imperial Dread Sea Scrolls
Typography:
1. What typeface is used (serif or san-serif) and is the typography clear and easy to read on a screen?	Serif. The typography is clear and easy to read. The sizing of the letters is large, making it easy to read.	Serif. The typography is clear and easy to read. It is the common font used in novels to make reading easier.
2.How could the designer improve the readability of the text?	The text is large enough, and the type is clear and easy to read. There is not much more you can improve.	The size of the letters could be larger to make reading easier. Its not like we are wasting paper…
Interactivity:
1. What techniques has the designer used to allow you to quickly navigate through the book?	Through the use of clickable contents page that allows you to get straight to the chapter you want. There is also a side bar that has the contents, which is also clickable allowing you to skip and navigate through pages at will. There is also a “go to page” option allowing you to go to the exact page you want.	Through the use of clickable contents page that allows you to get straight to the chapter you want. There is also a side bar that has the contents, which is also clickable allowing you to skip and navigate through pages at will. This sidebar also has the chapter and the topics in each chapter. There is also a “go to page” option allowing you to go to the exact page you want.
2. What further interactive features could be added to make it even more accessible?	A next page/previous page button on each page individual page. A return to content’s page button as well in the middle.	A next page/previous page button on each page individual page. A return to content’s page button as well in the middle.

Synopsis and Covers

Synopsis - Such is Life, Joeseph Furphy (Tom Collins)

A Collection of diary entries that depict the life of the countryside of australia. The fictional accounts depict the narrators interactions with rural dwellers and itinerant travelers which include chinese and scottish racial interaction.

The book is offensively australian, using australian outback colloquialism and slang. With unforgettable Characters and bush philosophy this book is one of Australia’s most classic novel.

Synopsis - Collected Poems, Banjo Patterson

Banjo's Collected Poems contain well over two hundred pieces of work. These australian based works reflect the author's sense of humor, storytelling flair and intimate knowledge of the bush that he wrote so thoroughly and passionately.
Banjo depicts life in the bush and its hardship and how these hardship can be countered with humour. He also compares the bush life to the big city.

Book c0v3r design

Author: Jason Blac

The hierarchy of text is well traditional with the title being dominated followed by a weak clause of the author’s name.
The font used is somewhat suitable because it’s playful, yet strong as it name is also contradicting.
The book cover is completely in black and white; hence the text is clear and easy to read. It is also not jumbled up with any

images and is even in speech bubbles, which well define the text.

The image used portrays the meaning of the book quiet well. It is also contradicting like the title. The comical missile turrets achieve this contradiction.

The image is engaging because it’s playful. A child or teenager would pick up this book.

The text and image are quiet balance in the layout, as suggested by the near equal size of each.
The image and text work well together because they represent same idea of contradiction. They both are illustrated in a comical way as well.
The ordering of text and image is perfect because it gives importance of both text and image as they are both trying to communicate the same idea.

Author: Stacey Shackford

The Book cover is quiet plain. There is no author on the book cover and only half a signature. The text used for the title is dominating and suits the title, as a King should always dominate where used. The text is large, bold and easy to read.

There is no image used on the cover. A better alternative might be to have a crowned burger of some sort or something on those lines. This book cover is not really engaging; the colours used don’t really help as well.

The text is working to hard to support this book cover. Hence it does not work.

Author: Zoe Heller

Designer: Barbara de Wilde

The negative like book cover is quiet unusual. It the blend of grey, black and white colours make the typography illegible. Making it difficult to read and cipher. The typography itself does not help to stand out, it is too small overall. The text however does act like text as you would see it in a negative.

The image itself is quiet interesting because its a negative of a piece of paper. A photo, which a negative produces gives a story and in most cases gives "everything you need to know" if taken at the right time. Hence the image does relate to the title.

The image itself is dominating the whole cover, and hence the text does not carry much value. The text needs to be more eligible for the cover to be successful.

Charlie Dang

Business Card, Letterheads, Envelope

Logo Design

Corp I.D: Colour

Australian colours

Charlie

Shape in Corp I.D

Gum leaf logo by shape

By Charlie Dang

Intro to Corporate identity

Activity two: Company - "Sanitarium"

1. What symbols has the company used to represent the brand? Does the brand use any Australian symbols or Icons in their design (if so; identify the symbols and their meanings)

A. Sanitarium uses a symbolic picture of a wheat plant. It signifies the history and the companies products. Sanitarium's main products are Wheat-Bix and Up-and-Go liquid breakfast, both containing Wheat. The Company's origin are from a bakery, hence the main ingredient wheat.

2. What colours have the company used to represent the brand?

A. Navy, Yewllo, Red.

3. What sort of message do you think the colours are trying to convey?

A. The colours are trying to convey good natural health. This is indicated by the red sun underlining the text, the bright yellow wheat and the fresh navy background. These are all prime colours and are used to represent simplicity and good.

4. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?

A. Sanitarium uses san serif font with italics. The typography used is clean and fresh. Its trying to convey that the company is not complicated and that its products are also clean fresh and good for its customers.

Graphics Design 2.1

Start of a new year, And technology is upon us. Blogging has replaced Visual diaries :)